Madison Avenue & Fido

Don Draper (Mad Men). He could take any product and craft an advertisement in print or on screen that really hooked people and made them buy. Cigarettes, floor wax, cars, burgers, shoes, mundane things were magically transformed by the ad men from “meh” to “I need that” or “I love that”.

Who can forget the iconic Coke commercial with all the young people singing, “I’d like to teach the world to sing, in perfect harmony…”? Continue reading

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Open up a whole new world

Get pet insurance. Veterinary medicine is advancing at a rapid pace. It always has, I guess, just like human medicine. We can do things now that were impossible 20 years ago, but 20 years ago we were doing things impossible 20 years before that, so in that respect progress is unchanging.

Cat face Now, though, I think that the advances are relatively more expensive. New stuff always costs, but I think the technology that backstops the latest advances is costing more of a paycheck percentage-wise than the lower-tech advances used to. A new surgical procedure, suture material, or antibiotic are cheaper to implement than a million-dollar MRI machine.

Perhaps steps just used to be smaller. In any event, this hike in cost presents a problem when it comes to providing excellent care to my patients. Continue reading