Madison Avenue & Fido

Don Draper (Mad Men). He could take any product and craft an advertisement in print or on screen that really hooked people and made them buy. Cigarettes, floor wax, cars, burgers, shoes, mundane things were magically transformed by the ad men from “meh” to “I need that” or “I love that”.

Who can forget the iconic Coke commercial with all the young people singing, “I’d like to teach the world to sing, in perfect harmony…”? Continue reading