Don Draper (Mad Men). He could take any product and craft an advertisement in print or on screen that really hooked people and made them buy. Cigarettes, floor wax, cars, burgers, shoes, mundane things were magically transformed by the ad men from “meh” to “I need that” or “I love that”.
There are a lot of people with vested interests out there trying to tell you what to feed your pets. Pet store employees and veterinary staff have opinions. Your friends and family have opinions. People at the dog park have opinions. The Internet is full of opinions. Opinions abound and some of them are wrong. Some are downright dangerous. I would like you all to approach the subject of pet food with the same degree of skepticism and critical thinking that you would take to other important topics in your life. Would you change your kid’s school because some mommy at the playground told you her kid’s school was better? Would you ask advice about buying a car from a kid at his first after-school job at a car wash? So why are you taking the advice of your neighbor the unemployed encyclopedia salesman about what to feed your cat? Continue reading